If you’ve recently created a personal Google Play developer account and are ready to publish your app, you might have encountered the term “12 testers for 14 days policy”. This requirement is introduced by Google Play in November 2023 and aims to improve the quality of apps in the Google Play Store. Here’s a detailed breakdown of what the policy entails and how to navigate it efficiently.
What is Google Play’s 12 Testers for 14 Days Policy
To publish an app on play store, developers must run a closed test with at least 12 testers continuously over 14 days. These testers must opt-in and actively engage with your app. You need to fulfill the below points.
- Have at least 12 testers install your app
- Keep these testers opted-in for 14 continuous days
- This policy will only apply to personal google play console accounts created after 13th November 2023.
Pro Tips
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A Step-by-Step Guide to Getting 12 Testers
You might have got this doubt on how to find 12 testers right?
Don’t worry, we built a free community of 1,000+ developers where anyone can post their app links and get 12 testers within 24 hours. More than 1,000+ apps were posted and got production access through our community. Just download our app AppDadz: Play Console Helper and post your app links. You can read more about our community here.
- Download AppDadz: Head to the Google Play Store and download AppDadz: Play Console Helper. Download here.
- Create Your Profile: Open the app and sign up using your Google account or email. It takes less than a minute to set up.
- Post Your Test Link: Navigate to the community section, create a new post, and paste your app's closed testing link (e.g., https://play.google.com/apps/testing/com.yourapp). Add a brief description of your app to attract testers.
- Join the Community: To get faster responses, test other developers' apps in the community. This builds credits and encourages reciprocity.
- Watch the Testers Join: Monitor your Google Play Console dashboard. You'll see testers opting in within hours. Once you hit 12, the 14-day period begins automatically.
FAQ’s on 12 Testers Policy
You might have got multiple doubts while reading through this article. You are not alone on those questions and you can find answers to most of those questions below.
Read more here: Google Support
- Internal Testing: Quick distribution to a small group (up to 100 testers) for early feedback.
- Closed Testing: Required for production access; needs 12 testers opted in for 14 days.
- Open Testing: Public beta before production; available after closed-testing requirements are met.
- Production: Full app availability on Google Play.
Conclusion
We really feel this is a very important and useful move for individual developers. But this doesn’t mean we will be getting production access very easily. During the previous policy of “20 testers for 14 days”, we have seen apps with more than 80+ testers got production access rejected. So for Google is not about “number of testers”, there are lot of factor google takes into account before giving access to production. You can read this blog to avoid production access rejection.
Comparison Table: Ways to Get Testers
| Method | Rank | Pros | Cons |
|---|---|---|---|
| AppDadz: Play Console Helper Community | 1 | ✅ Free, fast (12 testers in 24h), 20k+ devs, guaranteed access for 10k+ apps, rated 4.6★ | None – most reliable & efficient |
| Freelance Platforms | 2 | Customizable tester selection | 💸 Costly, unreliable engagement, potential delays |
| Social Media Groups | 3 | Low effort to post | ⏳ Slow responses, inconsistent quality, no guarantees |
| Personal Network | 4 | Trusted feedback | 🔍 Hard to find 12 active testers quickly |
Get 12 Testers Today
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